Logo, packaging & inserts in ecommerce


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One logo reveals always your identity. Actually his role is to invite customers to get you know.


It s very important to have a logo because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, create loyalty, and is expected by your audience.


A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.


Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.



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The success of a corporate symbol is the result of multi-dimensional development. In the process of creating a logo you need to consider the main requirements:

  • Uniqueness. Creating a unique sign is difficult, but real.

  • Simplicity. The logo is used on the site, on business cards, the letterhead, promotional products, packaging, signs, in advertising and the media. Therefore, it will need to be suitable for both large and small scale, but in each case, it is important to maintain recognition

  • Compliance with business topics. It should be a symbol or colour associated with your industry in general and the brand in particular.

  • Adaptability

  • Originality. Make it memorable and recognizable! You also need to ensure it evokes positive emotions.

But your branding doesn’t stop with your logo. As well for an insert card , or packaging design the main role is to boost your sales , to grab attention and make the difference on the market.


Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, Touch & Sound.


Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed. This is the importance of packaging design. It is, after all, the key part in marketing a product and ensuring it sells.


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A good design should always reflect the product and the creativity, personality and the professionalism of the company. There is more, however, to packaging design than simply ensuring a package looks appealing. There is a whole science behind it – from the shape of the package to the materials used without forgetting of course its functionality. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. There is no point in making a package look visually interesting if it is unable to do what it was intended to do in the first place.


There is no denying the fact that a logo plays an important role in marketing, but the power a visually appealing package has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first thing that comes to their mind.


Spending the time to create a handwritten note is great. But if your business is too busy to write a note for every order, consider printing.



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You can have inserts printed as if they were business cards or as if they were postcards.

Amazon does not give sellers access to private client data. So, because of that, a direct contact with your clients via email is not available.


You should remember that every delivered item and Amazon box has immense potential. It can increase your sales, encourage new purchases and feedback. To apply that potential, insert cards enter the scene.


Feel free to send "thank you" card inserts. It will further increase your credibility and improve your standing on the market. Express your respect and care to your clients. It is an essential condition for the right professional image.


Many retailers and private label sellers on Amazon use insert cards. They regard product inserts as among the most effective marketing tools.


Every online retailer knows that Amazon does not provide buyers with customer information. Such info as their email is not available.


Tips & Tricks:

  • Advertise goods, not websites (It means that any links/URL to the retailer's web page are strictly prohibited)

  • Accept All Kinds of Reviews (Amazon does not permit retailers to request clients for favorable reviews. It would be best if you made your please as fair as possible)

  • Discount or Review (“Leave your feedback on the product listing page and get ten percent off your next item!" — write a similar message, and you will get some serious problems”)

  • Boost Product's Worth (Add some helpful advice or an exciting way to use the product's abilities)

  • Choosing Right Packaging Insert Template (Think out of the box! Make it look unique and remarkable)

  • Reaping the Benefits (At a first glance it’s an outstanding opportunity to raise your popularity on Amazon )

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